Do you own an online store and look to boost your sales? Then you’re in the perfect place. You can attract sales with eCommerce photo retouching.
When it comes to selling your products online, you may already know that photos are crucial to your success. But do you know why? It’s because photos are one of the most important factors that go into helping people decide whether they want to buy from you.
Having high-quality photos with which to work will make your job much easier. And once you have those photos, you should consider photo retouching services to optimize them further and reach more of your target audience.
Here’s how photo retouching services can help you sell more online.
What is Ecommerce Photo Retouching?
In today’s fast-paced world, it’s important to have a strong online presence. And if you’re an eCommerce business owner, creating a captivating online experience is even more crucial. Whether you run a brick-and-mortar store or sell items exclusively online, your product photos serve as one of your biggest sales drivers.
Product photo retouching, which can be referred to as eCommerce photo retouching, involves editing product photos to make the edited image appear more visually appealing and attractive to consumers.
That includes photos and images that help you promote items available for sale on your website. Sometimes, though, these images aren’t perfect. The color doesn’t match what customers expect, or there is some kind of element in them that makes them unappealing or unattractive.
How does It help?
This service is a way to effectively display your product. Customers feel more comfortable ordering products that have been photographed by a professional.
Hence, ensuring a good representation of what they will be receiving. This step allows for excellent manipulation of removing flaws, adding color, or focus. Resulting in a good-quality photograph that may not have been available otherwise.
As an eCommerce product photo editing company, we found a common question whether the product photo need to be retouched or not? Find out the answer below…
How to Attract Sales With Ecommerce Photo Retouching & Editing?
Retouching is one of the most important factors in any eCommerce photographer’s workflow, but it’s also one of the most misunderstood and undervalued marketing tools.
So let’s get this out of the way first: photo retouching doesn’t mean fixing things that are wrong with your photos. It means enhancing the things that are right with your photos to make them more attractive to potential customers.
Product photos play a vital role in eCommerce product sales. Thus, you must pay attention to the images you upload on your site.
But, every photo requires retouching. Even if you hire a professional photographer, it’s better to partner with an image retouching company.
Nonetheless, if you haven’t decided, read the whole article first. After that, all your confusion will go away.
You’ve got an idea of what an eCommerce photo is and what output it can provide. Yet, you may still be confused if you should invest in retouching your product photos or not.
Yet, every professional eCommerce seller knows the value of product image retouching. But for your convenience, we’ve come up with some answers.
The following are some of the advantages you’ll get if you retouch your eCommerce product photo:
1. Attracts more customers
If you see an ugly photo and a photo with good colors, environment, editing, which will you pick up? , the latter one. But, people are always attracted to things that look good. And the same thing applies to eCommerce product photos too.
An image retouching will make your product photo more appealing. It finds all the flaws and corrects them. So, whoever sees them, gets attracted.
2. Surprising boost in sales percentage
So, when you grab the attention of your customers and they’re checking your product, what will happen? You’ll get sales. Nonetheless, the more visitors your site receives, the more sales you get.
Some people always slip away. But if you use photo retouching, the chance of customer bouncing becomes less. That’s because if a product’s image satisfies them, why would they bother to go somewhere else? Hence, you should focus on your product photos.
3. Stand Out from Competitors
If you’re hoping to attract sales by using online photo retouching services, you need to make sure your image stands out from your competitors.
There are two reasons for this: one, it helps build brand recognition; and two, you stand a better chance of converting viewers into customers. Here are some tips on how to do that.
- Attract customers with high-quality photos, and they’ll stick around to purchase additional items.
- Not only will your products appear more valuable to shoppers, but you’ll also increase your average order value by offering them as add-ons.
- Ecommerce is a fast-growing sector of retail; if you’re looking for how to attract sales with photo retouching, now is a great time to enter into it.
4. Builds customer trusts and liability
Excellent photo retouching builds trust also. When a customer visits your online store, check all the products. But, if the customer finds a product good-looking, it will also lead to believe the quality of the product.
We always have a perception that bad-looking things aren’t good. So, if a product doesn’t look good in photos, customers will think that the quality is also dull.
Yet, it doesn’t matter how good your actual product is. In online stores, people talk with images. So, it would help if you improved that first.
5. Increases the reputation of the online store
If your online store is filled with excellent photos, it will increase brand value. Moreover, eCommerce websites use photo retouching services to achieve that.
So, if you follow them & upload high-quality photos after retouching. People will likely compare you with those giant companies. Besides, people will also consider you as a professional seller. Hence, it will increase the reputation of your online store.
63. Generate higher revenue and happy consumers
If you get higher visitors and more sales, what happens? Your revenue increases. The above points explain how a retouched product photo can influence your customers.
Hence, you get more and more sales and generate higher sales than before. Thus we encourage you to use photo retouching services.
These were some of the major reasons to use a photo retouching service.
Still not convinced?
Well, let’s have a look at a study by eBay. They’ve recently run a survey to find out the importance of images in eCommerce. The following are the learnings from that research:
- Products with high-quality images have more chances to sell.
- Excellent quality photos increase the trustworthiness of the seller.
- Besides, products with two good photos are likely to sell double that of products with one photo.
- Listings with many high-quality images get the most conversion rates.
So, after reading all the benefits, we don’t find any reason to avoid eCommerce photo retouching.
How to Edit nd Retouch Your Product Photos for Ecommerce?
Now one more question arises. Why should you use our retouching services?
How do we retouch your photos to give them an excellent look? Well, we’ve got a professional and experienced team of retouchers.
They know everything about eCommerce photos. Hence, we’ll give our best to ensure that your product photo looks perfect and generate higher sales. But, the following are some ways we’re going to retouch your product photos:
1. Remove Background
One of the most common requirements of product photos is removing the background. That’s because if you’re shooting the product on a surface, it will never be perfect. Here, in edit papa, we call it background removal services.
Yes, this is perfect for capturing photos. But the final results need a retouch. We’ll first remove the background using photoshop tools. And then set your desired background.
If you look at the giant e-commerce site amazon, you’ll find that they don’t have any background for their products. They removed the background and uploaded the product photo with some retouching.
Nonetheless, the psychology here is to focus on the product rather than the background. So, you also can follow them or tell us what background you want. We’ll do that for you.
2. Color Enhancement
Due to lighting and environment, the color of a photo never comes perfect. There always will be some defects. Besides, sometimes we want thematic colors. Which only can be done by retouching the photo.
We clipping paths have an excellent experience in enhancing the colors of any photo. If you have certain lighting in mind, you can tell us. Or else we’ll suggest something that will look amazing.
3. Crop and Resize
Now, you’ve taken photos of your product ms from different angles. Some are close up, while some are from long distances. No matter what, you might still lack perfect framing. That’s when we come to help you.
We follow certain parameters to crop a product image. That’s because retouchers know what size will affect customers’ minds. Soop and resize your photo in such a way that influences customers to buy the product.
4. Reduce Noise
Noise in a photo is a common problem. Besides, it reduces the quality of the photos. Hence, it makes visitors think that the product isn’t also of good quality.
Therefore, you should have a look here to improve your product photos. Nonetheless, we can reduce the noise in a photo with different tools. Besides, it will also give the product a natural look. And customers will never know we’ve retouched the photo.
5. Photo Manipulation
Manipulation is another excellent way to change the outlook of your product photo. Don’t worry; the product will not lose its original look. That’s because we know how much it is crucial to deliver the product you show. However, the environment of the photo will change.
Product photo manipulation includes setting up an excellent background, adding artificial props, etc.
The bottom line is we can manipulate your product photos in such a way that helps you generate higher sales.
These were some of the ways we’re going to retouch here photo. However, our services are not limited to these options only. Besides, we provide a lot more retouching options.
You can check our service page to know more. Nonetheless, retouching can do everything to your photos to attract seals and gain higher revenue.
Conclusion
Whether it’s magazine ads, billboards, or product packaging, almost every business these days relies on a good image to sell its products.
If you want your product or service featured on websites like Facebook and Google. Or in print outlets, professional-quality images are essential.
But there’s a downside: retouching can be expensive! So, you also can partner with us for the long term. This will come more inexpensive to you, also provide you more sales than ever.
There’s no such thing as an average online shopper. Every consumer, be they a retailer or a business, has unique buying habits and desires. By carefully tailoring our marketing campaigns to meet those needs, we can attract more buyers and make more sales.
Ecommerce photo editing is a powerful way to make your products stand out from your competitors by giving them a consistent look and feel that conveys professionalism and trustworthiness.
And remember—you don’t have to go overboard. Simply improving your photos with basic editing tools is often all you need!
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